Leaner Creamer is an all-natural powdered coffee creamer made to promote weight loss and act as an appetite suppressant. In order to prepare for their spot on ABC’s Shark Tank and drive sales, they needed a commanding, unified brand hosted on a platform optimized for eCommerce.
Over the course of several months, we helped design their branding, graphics, and labels. We hand wrote code in the development and design of their website storefront using the Shopify platform. Mobile users account for over 50% of a website’s traffic, so it was important that we made compatibility and responsiveness on multiple devices and screen sizes a top priority in the development process. We also took product photos and designed their pamphlets and brochures for print. Since it’s such a great and popular product, people are obviously going to want to tell their friends about it so we were sure to implement a Refer-A-Friend marketing program into the site. These tools ensured they’d grow into the eCommerce powerhouse they are today.