Paid Media

Pay Per Click
Google AdWords
Display Ads
Landing Pages

Paid media is an awesome way to kick start your digital marketing campaign or spark some life into your brand. Whether you’re launching a new product, promoting a special sale, or trying to take your brand to the next level, paid media is a surefire way to get you there. You can quickly connect with audiences who would love to find you. It feeds every other avenue of marketing, drives traffic and conversions, provides a steady stream of data, and helps your brand establish itself as a reliable voice of authority within your community. When properly implemented using such methods as landing page and copy optimization, it pays for itself and guarantees an ROI. Are you ready to get started?


Over half of all traffic is mobile. It’s hard to deny there’s a trend there. With that in mind, social media advertising might be a good option for your brand. Our preferred avenue of paid media is via Google AdWords, in which we’re certified, and we get some truly phenomenal results. Businesses make on average $3 in revenue for every $1.60 they spend on AdWords. The top 3 paid advertising spots on Google’s search engine results page get 46% of the clicks on the page. For businesses that are in a highly competitive market and may not be ranking very high in organic search results, we’ve got the know-how on getting you up there within the top 3 ad placements. 98% of searchers don’t move beyond the first page. Using a combination of advanced bidding strategy and landing page optimization, you’ll be getting more traffic than you know what to do with. It’s been statistically proven that even the number of organic clicks rises by 89% with the presence of these PPC ad campaigns.

adwords paid media remarketing graphic for beattie cole digital marketing agency paid media services page

Remarketing can also help amplify these results. This allows us to store a cookie within a user’s browser when they visit a page on our site or engage with it in a certain way. We can set these parameters according to our specifications. This cookie allows us to share marketing content related to our brand with this user throughout their web experience, even after they exit our site. For example, if someone visits our website and begins to fill out a form but doesn’t finish for one reason or another, we can add them to a remarketing list. We can then continue to share content with users we’ve put on our remarketing lists in unobtrusive ways in order to assist them in the conversion process. Ads designed to match the form & function of the platforms on which they’re shown boost conversion rates by up to 60% and 32% of people would share a native ad. A successful remarketing campaign can result in an ROI of 486%. That’s all there is to it. Let us know when you’re ready to schedule a consultation and talk about setting up a paid media campaign that will work for you.

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